The Sweet Taste of Success

Sweet Addiction hits the shelves of selected Woolworths Metro stores, Sydney

Sweet Addiction products now grace the shelves of selected Woolworths Metro stores in Sydney! We are somewhat mind-blown, to say the least. Being picked up by a national supermarket and stocked in their tailored metro stores is a milestone for our humble business! The hard work, commitment, pivots and difficult decisions - all worth it.

It was an average day in the business when I received an email out of the blue. It was from the Assistant Category Manager for Woolworths Metro Sydney, looking for something a little unique to stock in their chocolates and confectionery category. My Spam reflexes tingled momentarily, but lo-and-behold, this really was one of the biggest national supermarket brands reaching out to Sweet Addiction for product samples. Pinch me please.

Sydney’s Woolworths Metro customers - city corporates, commuters, tourists, and metro locals - will now be able to delight in six of our best sellers:

  • Vegan Dark Chocolate Freeze Dried Strawberries
  • Raspberry Dusted Dark Chocolate Almonds
  • Milk Chocolate Jelly Babies
  • Milk Chocolate Strawberries and Cream
  • Milk Chocolate Coconut Rough
  • Sweet Addiction Premium Mix

A Decade in the Making

The journey to this milestone has been a winding path with plenty of forks in the road. My fledgling business started out as a DIY Candy Buffet stockist at the peak of the wedding candy madness (remember those days when every single wedding seemed to have a candy buffet?). I soon moved into customised corporate gifting and hotel mini-bar stocking with the likes of Chadstone Shopping Centre and Pullman Hotels. With COVID shifting the nature of hospitality markets, Sweet Addiction pivoted again - this time to premium gifting confectionery for boutique online and in-store retailers. There have been so many challenges along the way but now I have a renewed sense of purpose and direction, and can’t wait for the next decade of Sweet Addiction!

What Next?

What next? Well this just makes me push harder. And what makes me the happiest? I am making my seven year old daughter proud of her mum. Seeing Sweet Addition on the shelf, she now wants to buy them for all her teachers as gifts. I’ll be forever satisfied if I can teach my children this: if you’ve got a dream, just go for it.

Kelila

Founder of Sweet Addiction